Mediavism is an approach that combines media education and critical pedagogy. The term was introduced in a national seminar by RatheeshKaliyadan. Mediavism explain the educational interventions in media scene by combining two words viz. media and activism. The activist mode and mood of content generation is the prime probability of this approach. The Mediavist approach enables students to post logical queries and familiarise them with private debates as precursors to public engagement as critical questioning skills are mastered. More so, this user-friendly ambience renders informing possible through presentation of queries, which would not otherwise be raised in educators due to perceived psycho-social, cognitive, and semiotic fragilities like feelings of alienation, limited self-confidence, and constrained linguistic competence ( RatheeshKaliyadan 2013).
Mediavism is an approach to educate students how to identify news and recognize the story in a complex field of fact and opinion, how to conduct mediavistic research, and how to write for, illustrate, edit and produce material for various media formats: newspapers, magazines, radio and television, online and multimedia operations including social networks and for their particular audiences in a right based way.
Mediavism is the way for sharing the critical perspectives in a mediated environment. Mediavism is the way to challenge the inhuman nature of media apprehension. Media educators focus media matters and its shaping in news rooms. The predatory approach of capitalistic media hubs could be reverted by conscious educational interventions. Our research activities prove that such an intervention is possible.
YOU can also join with our initiative to promote mediavistic activities. MARC’s Media Literacy unit help you to produce media content and introduce you mediavistic competencies. Information regarding the activities are available in: Media Literacy. For further details contact us. Our workshops will help to generate mediavists. Let’s work together to generate and strengthen mediavistic competencies among budding mediamates.
Join in our Mediavism Workshop.